2018 Trust Barometer

As the graph below shows there appears to be a widening gulf in the trust individuals in the West have regarding their government and related institutions . This is not surprising as the more oppressive global regimes have become more open , whereas the traditionally ‘free’ Western countries have lurched towards a more authoritarian and controlling structure .

Interesting that the media is now the least trusted institute in the world , although not surprising .

Also interesting is that four out of the five – ‘Five Eyes’ – crime cartel members have seen a drop in institutional trust . Again , not surprising .

The head of the Five Eyes cartel is the US shadow government , the US has seen the largest drop in institutional trust out of all the countries surveyed .

At the opposite end of the scale China has apparently seen the largest increase in trust between it’s institutions and the people .

The poll was conducted online from a pool of several thousand people from 28 different countries , I assume the respondents were from a wide variety of backgrounds . Although it should be noted that the poll was split into two main demographics , the ‘informed public‘ and the ‘general population‘ . I assume ‘informed public’ means professionals , although why the general public is possibly seen as being uninformed is not answered . Interesting that the icon representing an ‘informed public’ is shown as the cap on a pyramid , with the rest of us below .


The 2018 paper is titled the ‘Battle for Truth’

An interesting ‘result’ is that the Edelman survey supposedly revealed an large increase in trust regarding ‘traditional media’ and a corresponding increase in ‘trust in journalism’ . I assume that this relates to MSM platforms . This finding is not remarkable as Edelman is a global PR firm that represents many supranational firms , the top of the globalist pyramid so to speak . Edelman also suggested that trust in ‘media platforms’ such as social media and search engines has decreased , again a slightly suspicious finding in some respects .

Another suspicious finding is that there has ‘been a rebound in faith in experts and leaders‘ , what leaders ? This may be true in certain countries , definitely not true in the West .

Who are Edelman ?

They are self described as a ‘communications marketing firm’ and also the ‘worlds largest PR firm’ .

In the past Edelman have represented the US oil lobby , although the partnership was dissolved after Edelman stated that they would not represent ‘climate change deniers’ .

Although this could be considered a PR stunt by the PR people .

Other clients read like a who’s who of global branding . Although there are a few oddities . A short Edelman CV includes the following companies :

  • Royal Dutch Shell
  • Mormon church
  • Government of Saudi Arabia
  • Roche
  • Nestle
  • Dow Chemical
  • S.C. Johnson
  • Mobil
  • Burger King
  • Volkswagen
  • News Corp.

So basically Edelman is a mouthpiece for the globalist corporate world and beyond .

Another aspect of the firm’s repertoire is ‘crisis & risk‘ management , I assume that if a truth bomb hits the headlines regarding one of their clients , then it’s action at all stations , with a furry of lies and counter stories presented as a deluge in the MSM .

Magic Roundabout

The revolving door in ‘elite’ circles is also revealed , one of Tony Blair’s close advisors , Anji Hunter joined Edelman in 2013 as a ‘senior advisor’ . In 2016 Edelman also hired Boris Johnson’s former chief advisor .

Top spook and ex Mi6 chief Sir John Sawer joined Edelman as an ‘advisor’ in 2016 , along with other lucrative positions at Macro Advisory Partners and BP . In the past Sawer has called for an increased ‘partnership’ between tech firms and government agencies , no doubt the term ‘tech firms’ includes search engines and electronic media platforms . Partnership from these people usually means assimilation and control .

Enough said . 

So who are Edelman representing with the Trust Barometer report ?

Well , the report does seem to have a positive bias towards ‘traditional’ media platforms and ‘traditional’ journalism , at the expense of the newer digital media platforms where everybody has a say . I am guessing they have large media conglomerates on their books , these dinosaurs are losing out heavily to a more independent media . ‘Fake news’ is mentioned in the report more than once , although there is no recognition that the traditional MSM platforms have been controlled by a small group of companies and shadow government agencies for decades .

Fake News

According to the report “7 in 10 of us are worried about ‘fake news’ being used as a weapon” .

I’m not at all worried about this , are you ?


So to answer the question as to who they represent we should ask ourselves a second question……..

Who is worried about ‘fake news’ being used as a weapon ?

Probably the same corrupt institutions and global oligarchs that have been peddling lies and misinformation with impunity for centuries , along with suppression of the truth .

Any official narrative , usually based on lies , is now picked apart before it hits the main channels .

They are worried , very worried .

Hidden Agenda ?

The UK press release for Edelman states ‘SOCIAL MEDIA ON NOTICE AS PUBLIC CALLS OUT INSUFFICIENT REGULATION‘ , apparently ‘64% of us back tougher regulation of social media companies‘ . I’m one of the 36% who would like to see less regulation , they like to make the decisions for us , Endelman & it’s clients obviously feel that we cannot be trusted with the truth , what are they afraid of ?

The response to the report from controlled and censored MSM outlets was to be expected .

Of course that will not prevent an attempt to stifle debate and the truth on alternative news platforms , the global corporate oligarchy are trying hard , very hard .

The report does offer a glimmer of truth though together with an explanation , by stating that a ‘Lack of confidence in media is undermining trust and truth‘ .

Although that solely depends on what ‘media’ you are reading .


The truth is that the ‘truth’ has undermined traditional platforms which are based on hidden political , financial and control agendas , this point is accepted in the report . There are many , many more outlets for information in the modern age , outlets that we can all access , read , digest or discard , eventually coming to the truth .

If anything the Edelman report lays bare the interlocked relationship between the global corporate world and their servants in governments around the world . The bond of trust between the controlled Western government agencies and the people they purport to serve has been broken , Irretrievably . Possibly due to controlled sex abuse rings , phony wars , planted MSM news stories , increased draconian surveillance , establishment racketeering , endemic fraud , constant lies or any other number of far worse crimes not widely reported .

The response ? More control , more surveillance , more laws , less freedom , more mistrust . Trust is hard won , but easily lost .

A slick PR exercise is not enough .


The elitist mentality is entrenched , it is now a form of insanity , acting like a virus , infecting all in the vicinity of power .

The result is less truth , from them that is .

Nobody can hide from the truth .

Endelman UK findings :

  1. Edelman Trust Barometer 2018 – UK Findings

Endelman global findings :

  1. 2018 Edelman Trust Barometer
  2. 2018 Endelman trust Barometer Global Report

Related :

  1. ‘Why independent journalism is challenging the mass media’
  2. The War on Media Freedom: Undermining the Independent Alternative Online Media, EU to “Regulate” Internet Search Engines
  3. The Alternative Media is Replacing the Mainstream Media: Here’s How You Can Help
  4. Why “Alternative” Media is the New Mainstream
  5. Mainstream Media: The Evil Empire
  6. MSM Publishes ‘Fake News’ List To Discredit Alt-Media, Control Public Perception
  7. Mainstream Media is Now Whining About the “Fake News” Hysteria It Created
  8. How The Corporate Media Beats The Drums Of War, Smears Alternative Voices
  9. Mainstream media bias, ignorance drives the public to alternative outlets
  10. Death Rattle of Mainstream Media
  11. Everything the MSM says about alt-media is a lie
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